German brewer Becks tries to crack the American market

01.03.12 Frontpage

Cars and beer are Germany's two most famous products but in the United States the country's beer brews are not so well-known.

Competition in the huge US market is fierce and a brewery must follow a long road to become a favourite drink. With this in mind the German brewing house Becks is engaging in an experiment and has decided to open a beer production facility in the United States. Read more