A Memorable, Colorful Night

Saturday, November 11th, 2017, marked the highlight of the year for the German-American business community in the South: We celebrated our 22nd Annual Gala, which paid special tribute to Brazil. The event was hosted at the exquisite St. Regis Atlanta and had an attendance of more than 450 guests - an indicator of our strong and continuously growing transatlantic partnership.


Upon arrival guests were greeted by an elegant atmosphere enriched by delightful lighting and beautiful flowers. The Gala featured a colorful and memorable event with Brazilian inspired music, cuisine, and much more. Right before entering the ballroom, guests stopped at the GACC South’s Step & Repeat back drop. Placed on a red carpet, it provided a greatly enjoyed photo opportunity throughout the night.

With 82 specially selected items, the Silent Auction was the highlight of the night. The auction offered a great variety and something for everyone, ranging from jewelry, ballroom dance lessons to unique experiences like racetrack driving. Showcased outside the ballroom, guests could explore the items and submit bids for their favorite ones until the very last moment! The Silent Auction’s Charity Partner, SOS Children’s Villages USA, received great support in their dedication to helping orphaned and abandoned children finding homes, thanks to the contributions of our guests and the kind donations from our network. Proceeds from the silent auction went to the SOS Children’s Villages in Brazil.



The popular rhythms of Samba and Capoeira kicked off the evening with excitement. Inspired by the performers’ incredible dancing skills, guests dashed to the dance floor following the start of the band The Celebrity All-Stars’ sensational sound. The dance floor remained packed for the rest of the evening throughout the After-Party. Thank you to AGCO for sponsoring this year’s After-Party and providing such great entertainment!


The success of this year’s Gala would not have been possible without the kind contributions of our members and friends. Thank you also to our red carpet backdrop sponsor, Cargo, our beer sponsor, Paulaner Brauerei Gruppe GmbH & Co. KGaA, our wine sponsor, BESTAR Stahlhandelgesellschaft Remscheid mbH, our logistics partner, IFF, Inc., our After-Party Sponsor AGCO and to all of our Table Sponsors and Silent Auction donors.

The complete picture gallery of the 22nd Annual Gala can be found here.