BrandTrust Learning Journey - South by Southwest and NASA

From March 10–15, 2026, the BrandTrust Learning Journey to Texas will take place: 2 days of pre-program in Houston (including a visit to NASA) and 3.5 days at South by Southwest in Austin.

Direct links to the brochure and online registration.

3 Days at SXSW: The World’s Largest Digital Festival

South by Southwest (SXSW) in Austin, Texas is the world’s largest digital festival – an international melting pot for creativity, innovation, and technology. Originally launched in 1987 as a film and music festival, SXSW has evolved into the leading platform for forward-thinking impulses at the intersection of business, culture, and technology.

Today, pioneers, entrepreneurs, creatives, and thought leaders from around the globe come together there to network and discover the key developments of our time – interdisciplinary, inspiring, and highly relevant.

Topics include the latest developments in core areas such as:

• Artificial intelligence in all its facets, from technical applications to societal impact
• Developments and case studies in advertising & brand experience in a tech environment
• Changes in workplace and New Work

Industry topics such as design trends, health & medtech, energy, food, fashion & beauty, as well as culture

2 Days Pre-Program in Houston

In a tailor-made program designed exclusively for our group, we will visit Space Center Houston (NASA), companies, and flagship stores, and meet with CEOs, founders, and influencers.

Guided by BrandTrust Experts

To ensure you don’t lose track or miss the best sessions, BrandTrust provides experienced guidance: every morning begins with a briefing on the day’s highlights, and every evening concludes with an in-depth reflection on what was experienced. According to our participants, this dramatically increases the learning effect.

Brochure

You can download the brochure with all details here: Download