Logo of German American Chamber of Commerce of the Southern US

America250 – US Market Entry: Identifying Opportunities, Avoiding Risks, Understanding Practice

  • Event

📅 July 21, 2026 | 9:00 AM – 10:30 AM EST ‖ 🌐Virtuell ‖ Language: German

US Markteintritt
2025 Wilkes/GACC South. Design created using Canva Pro content. Licensed under Canva’s Content License Agreement.

Entering the US market offers German companies numerous opportunities, but also presents specific challenges. This webinar provides a comprehensive overview of current market developments, relevant trends, and key framework conditions such as import regulations and customs issues.

 

The focus is on a practical introduction and, above all, concrete insights from business practice. Gerrit Zwergel , Vice President at the German-American Chamber of Commerce (AHK USA Süd) and President & CEO – Finance at Koenig & Bauer (US) Inc. , shares his experience from the US market and uses a company from the Chamber's district as an example to demonstrate which factors are crucial for successful market entry and sustainable growth in the USA. A further practical presentation is currently being planned.

 

The webinar is organized by the Würzburg-Schweinfurt Chamber of Industry and Commerce (IHK) in cooperation with the German-American Chamber of Commerce ( AHK USA Süd) . Kurt Treumann (Würzburg Chamber of Industry and Commerce), Jona Rowold (AHK USA Süd), and Lennart Hesse (AHK USA, German Office) will share their expertise and be available to answer questions.

 

Take this opportunity to learn about your expansion options in the USA in a concise and practical way.

 

Please note that this event is in German.

 

Agenda

1. Welcome and Introduction

  • Kurt Treumann, Chamber of Industry and Commerce Würzburg-Schweinfurt

 

2. Overview of market entry in the USA

  • Opportunities and current trends
  • Jona Rowold, AHK USA South

 

3. Framework conditions: Imports and customs

  • Important aspects for German companies
  • Lennart Hesse, AHK USA (Germany Office)

 

4. Best Practice: Successful Market Entry

  • Koenig & Bauer – Gerrit Zwergel
  • Further company example (tbd)

 

5. Q&A and Closing Remarks

Speaker

In collaboration with:

Get in Touch

Searching for something else?

In our information centre, you can find the latest news, downloads, videos, podcasts...

Go to Info Hub