Establishing Your Business Successfully in the US Market: Everything You Need to Know

Entering the US market is a significant milestone for many German companies – especially in the economically dynamic region of the Southeastern United States. The German-American Chamber of Commerce in the Southern United States (GACC South) supports German companies in their market entry and offers comprehensive advice throughout the entire process.

A successful market entry typically includes the following steps:

• Validating the business case: Developing a business plan for the next five years (or longer) and analyzing the validity of the strategies
• Founding a company in the US: Selecting the appropriate legal form, registering the company, determine the tax structure, opening a US bank account, and securing your US business with customized and targeted insurance policies.
• Virtual business presence: In addition to a physical branch (office, logistics/warehouse, and/or manufacturing), some companies initially choose a virtual back office, which handles administrative tasks and customer support in the US time zone.
• Location analysis and site search: Evaluation of regions and cities based on infrastructure, labor market, funding programs, and industry proximity.
• Market and competitor research: Analysis of target groups, market potential, and competitive landscapes.
• Search for business partners and customers: Identification of potential sales partners, customers, or joint venture opportunities.
• Visa consulting and application: Selection of the appropriate visa type and preparation of the relevant documents for the visa process.
• Full-cycle recruiting and HR strategies: Building local teams, recruitment and HR compliance, as well as relocation support.

Whether opening an office or a production facility – every industry and every expansion project is unique and requires a tailored approach. GACC South offers not only strategic consulting but also on-site operational support.

In upcoming issues of our newsletter, we will explore specific topics such as location selection, visa options, and partner research in detail, providing practical insights.

You can also follow How2USA on LinkedIn, where you'll receive further insights and information on a successful start in the Southeastern United States.